Research and practical guides
Original research, project evidence, and plain-language guides for businesses deciding what to improve, rebuild, or create.
Featured resource
2026 interactive scorecard
A practical 100-point assessment for customer clarity, mobile usability, search foundations, and technical trust. Review twelve checks and turn the weakest category into a more defensible next step.
Score your websiteDecision guides
The first guide separates focused design improvements from the structural problems that justify a rebuild.
Published guide
Compare content, platform, mobile, maintenance, and search-migration signals before committing to a larger project.
Publishing sequence
Future topics will be reordered when Search Console reveals the questions and service terms that real visitors use.
The pages, integrations, content, and review work that shape a realistic build.
Planned resource
Choose the right product surface for the work the business needs to support.
Planned resource
A practical guide to collecting useful information without careless data handling.
Planned resource